Yes you read correctly. I said it. Isn’t.
We hear this phrase over and over again every time some new deal or store is released.
“Stardoll is greedy. They only want our money!”
Well if nobody hasn’t noticed yet – their purpose is to make money. Y’know, the green kind.
This has been discussed everywhere from blogs to magazines to clubs. Basically it’s everywhere. As much as we are entitled to our own opinion it is favoured that we have to base our criticism on fact. Just like every business around the world Stardoll must have suffered from the global economy deteriorating. Obviously with the prices you must keep in mind that they have to add Tax as well.
With more members joining Stardoll this means more staff have to be employed to help the large community and therefore more money has to be made to pump back into the website in order to pay for people’s salaries. I’m not sure on the percentage of how many paying members there are on Stardoll but I don’t need to look at a pie-chart to know that the majority of members on this website are Non-Superstars.
Sometimes I think that as members we are far too critical of Stardoll. We call them a whole bunch of words from “stupid” to “greedy” and another separate list of words that I wouldn’t wish to repeat. Obviously Stardoll aren’t “stupid” if you are still logging onto this website and they’re earning hundreds of millions of dollars a year. Greedy? How can we determine this?
Like everything in our supermarket aisles – prices went up.
Taken from Dailymail
This affects almost every household in the country. With more money having to be spent on food, the less disposable income they will have. Therefore meaning Stardoll will be most likely to see a decline in membership and top-up sales.
Stardoll have to make a profit somehow and it is likely they’d have to increase prices. Of course they cannot go back to the days of 2006 where £1.50 would give you 22 Stardollars (according to my old transactions). Now if we think back to the prices in Shop – the relative ancestor of Starplaza – were pretty low as a Hotbuys Corsetto and a Patchwork bag cost me 14 Stardollars altogether.
Obviously things have changed since then and this is not an accurate reading. Ever since Stardoll has noticed how much members buy into the whole “Hotbuys” label idea they’ve been raking up the prices like there’s no tomorrow. And obviously that’s me over-exaggerating.
You see when discussing on these kind of topics we all have a tendency to over exaggerate and put a large amount of emphasis on one negative thing rather than look at all the other factors that are right in front of our eyes.
Although when thinking about that, Starplaza prices have risen for a reason. If Stardoll are providing us with more Stardollars in our membership deals then obviously they’ll want to rake up the amount of Stardollars we pay in Starplaza, or else all hell will break loose.
If someone gave me one thousand stardollars back in 2006 then I could have probably bought almost every single item in Shop. Therein lies the problem. If Stardoll provide too much Stardollars then that means there will be a big loss in earnings as no-one will ever need to have weekly top-ups. Sure more people would be willing to pay for membership if they receive a lot more but it wouldn’t make up for all the lost money in top-ups.
So Stardoll aren’t rising the prices just for the sake of it. They are smart adults.
They know certain members will buy into the entire idea of a Tribute store and therefore will make these items a little more pricey to make them seem “extra special”. They know certain members will support the idea of costly Limited Edition clothing and pets. If they take advantage of this does that make them evil? Not in my opinion. Just because they have a young target market doesn’t mean they have to go soft. Like all tween-aimed websites such as Build-a-bear factory and Club Penguin, they are out there for the money and they’ll discreetly try to ooze out your pennies from your purse through fancy room decorations or new modern clothing for your avatar.
It’s like Simon Cowell taking advantage of the new music market for tweens, just look at Justin Bieber and Miley Cyrus and how that’s propelled their careers. Now there is a big market in the music industry for tweens and teenagers and now there’s rumours he’s signed up that 12 year old kid from Britain’s Got Talent (by the looks of it this year, it clearly has very little) and also a young girl from America’s Got Talent who sings opera. He knows there’s a big market out there for talented kids and he knows that there’s lots of money to be made there. Not exactly the same as Stardoll but you get the point.
It’s exactly the same with the Royalty club. Now when I first joined Royalty nobody cared (just about a year ago), nobody was really willing to buy so much membership – or whatever the requirements were – to be a part of the club. When the diamond icon came along people were joining by the pound. There were certainly a few people I knew at the time who would just buy a year’s membership for the sake of having a diamond. This probably made Stardoll happy.
Now obviously I don’t have a university degree in business and I’m not authorised to really make a comment about Stardoll’s financial state since I’m only fourteen but what I can say is that people need to start turning on their common sense and realise that Stardoll is a business, it is there to solely to make money. It probably didn’t start off that way but it’s what happens when big corporations start funding small independent websites.
Stardoll obviously knows that there is a large mass of discontent running through their members and just recently there has been a noticeable difference, as if they are trying to be as generous as they can. Just look at the Non-Superstar deal, for £1 they can have one month membership and fifty stardollars. Not too bad.
What I think people need to understand that Stardoll cannot create special updates or deals in which they’ll lose lots of profit such as the suggestion of giving out rares as prizes or handing out free membership to everyone. It just isn’t economical. I’m sure Stardoll would be happy to create such updates if that meant more members buying membership but it wouldn’t work that way since the math wouldn’t add up.
I’ve heard this very recently and a lot of people have been discussing this.
“Stardoll are earning $…. million a year. Isn’t that enough?”
Okay if nobody understands the basic foundations of a business or even making money then we’re all doomed. Nobody sets out with the plan of making so much money then stopping afterwards. They are going to squeeze as much money out of this as they can. For all we known Stardoll could be in debt (doubt it’s true though, just a scenario). Plus it’s what they are earning, not profits.
I don’t want to start up a big debate or an argument but what I would like to finally say that this website is still standing because people are pumping money into it. They cannot just survive on endorsements or advertisements alone as that would bring them no profit. This is what life and business is all about. It’s tough and it’s difficult to get your head around it when you’re young but we’ll all (hopefully) fully understand this when we’re a lot older.
We’re just members so how can we fully say “Stardoll is greedy”? Of course we have the right to criticise but not just purely on the fact that prises have risen. I found it difficult to save stardollars in 2006 and I still find it so in 2011 – nothing has changed. Stardoll cannot revert back to its older self (post on that another day).
I’m not an expert or someone in the know etc. but I’m expressing my opinion on such matters. I don’t want to start up a big debate and that was never my intentions but I just hope people caught the message of this post. This is hardly correct in any sense it all, it’s just me pulling bits and pieces together and making something of a post. I mean seriously, food prices rising made Stardoll rise their’s? Don’t think so. So don’t take this too seriously, please. Have a nice day.
Apologies for not posting yesterday. I went off to see Kung Fu Panda 2 and it was amazing. Definitely recommend to go see it and not just because it involves a Giant Panda named Po. Hilarious as well as touching, I can assure you I had tears rolling down my cheeks through several moments of the film. I’m a sensitive creature when it comes to motivational movies like this.
This is my last post for this week as I’m off to Heathrow tomorrow and then LAX airport. My first trip to the West of the globe, all my travels have been to the East (strange). I’m just going to leave this blog stale for then so I will see you next Monday. I might make a post about my trip since I don’t keep a journal or diary in real life. You always forget the special little things. Stardoll blogs should just be more than stating new updates or which “elite” is currently dating another. It should hold that sense of personal value to the writer/writers, not just based on the amount of followers or visitors you have. Shame that’s very rare these days.
Interview I did with Wested6 – Thank you again!